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Boston Magazine Globe-Direct article referenced by Resident — File 202238
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City Council Takes Aim at Globe Direct
After getting complaints from residents, officials want to clean up the litter.
By Steve Annear | Boston Daily | June 16, 2014, 5:03 p.m.
PHOTO BY STEVE ANNEAR
After fielding complaints from residents fed up with the clutter caused by unwanted “circulars” like Globe Direct, which
are tossed on their doorsteps and walkways, City Councilor Tim McCarthy decided it was time to call for a hearing to address
the matter.
In a request submitted this week, McCarthy said circular packages, which are usually wrapped in plastic bags, may be
running “afoul of litter laws in Boston.” And if they’re not, the amount of disgruntled inquires he has handled in regards to
the services at least warrants a discussion of some kind.
http://www.bostonmagazine.com/news/blog/2014/06/16/globe-direct-city-council-boston/print/
“Numerous local residents have complained about the circulars turning into litter when not retrieved, separated from the
plastic packaging, delivered to residences without residents, or when separated by snow, rain, or wind,” McCarthy wrote in
his proposal submitted to the City Council, adding that other municipalities have been monitoring the unsolicited deliveries
to make sure they’re not breaking city guidelines.
In Cambridge, officials recently came to an agreement with Globe Direct, who seems to be one of the biggest offenders, and
put in place a set of guidelines to help ease the tension between residents and the advertising service.
For months, Adam Gaffin at Universal Hub has been keeping tabs on people’s frustrations with Globe Direct‘s free
advertisements, blogging about the build-up outside the homes of residents who have become aggravated with the company’s
blatant disregard to requests to stop the barrage of paper-bombing.
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If Universal Hub’s log of complaints isn’t enough to convince elected officials that the service has become a nuisance, they
can always take a glance at the requests that get funneled through the city’s Citizens Complaint app, where dozens of angry
pleas to stop the distribution have already been dealt with.
Or they could look at a snapshot of the reactions Boston residents have when Globe Direct hops on Twitter to ask how people
feel about their services. Here’s a series of responses to their last Tweet:
http://www.bostonmagazine.com/news/blog/2014/06/16/globe-direct-city-council-boston/print/
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Source URL: http://www.bostonmagazine.com/news/blog/2014/06/16/globe-direct-city-council-boston/
http://www.bostonmagazine.com/news/blog/2014/06/16/globe-direct-city-council-boston/print/