Matters ▸ Attachment
PE Riverfest 9-18 — File 212207
PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION
City of Somerville, Commonwealth of Massachusetts
Application #: PEL21-000052
File #: 21-008331
Application for: Public Event
Organization name: Federal Realty
Event name: Riverfest 2021
Description: Riverfest is a free, annual event put on by
Federal Realty in partnership with the City of Somerville.
The event is family-friendly and includes a handful of kids
activities, retailer activations, live music, commencing with
a fireworks display over The Mystic River.
Location: Federal Realty plans on using Baxter Park and
the Amphitheatre along The Mystic River for our annual
Riverfest event. The event will include fireworks over the
Mystic, a stage with live bands (in the amphitheater) as
well as children's games and retail activations in Baxter
Park.
Date(s): September 18
Rain date(s): None
Setup starts at (time): 10am
Event starts at (time): 4pm
Cleanup after the event ends at (time): 11pm
Event ends at (time): 9pm
Entertainment: There will be a stage set up in the
Amphitheatre where 3 different live bands will perform.
Bands are all family-friendly and comprised of local
musicians. Our headliner performance will be by aNova
Brazil.
Temporary Structures: We may use up to (4) 10 x 10
tents to house a retailer or community activation
Attendees:
Max attendance at one time: Roughly 10,000 attendees
Total people attending: Roughly 15,000
Maximum attendees accommodated: 15,000
Total Somerville residents attending: Roughly 7,500
residents
Attendee fees or suggested donations: This event is
free and open to the public
What is your budget for this event: Budget ranges from
$15,000 - $40,000
Social or cultural benefits:
This is a free social event for the residents of Somerville
and surrounding towns put on by Federal Realty on an
annual basis and hosted at Assembly Row.
Financial benefits:
The event draws large crowds which benefits Assembly
Row restaurants and retailers leading up to the live music
and fireworks display
Event Contact: Haley King
Event Contact Phone: [phone removed]
Event Information
Yes/No
If yes, Describe
Open to the public?
Yes
We will promote via Assembly Row's owned channels
(website, email, social), conduct PR outreach, as well as
post calendar listings on nearby events calendars.
Food served?
No
Caterer used?
Alcohol served?
No
Grill/open-flame device used?
No
Streets blocked?
Yes
Great River Road will closed from Artisan Way to
Assembly Row. Artisan Way will be closed from Assembly
Row intersection to Great River Road. Assembly Row will
be closed between Artisan Way and Great River Road.
Sidewalks blocked?
No
Arrangements:
Police Detail:
Yes
Federal Realty will work with Somerville, Medford,
Cambridge Police/Fire for proper permitting, details, etc.
Parking (for Attendees)?
Yes
Assembly Row has ample parking on-site - free for 3 hours
Restrooms?
Yes
Assembly Row has public restrooms, located where the
event is being held
Liability Insurance?
Yes
Federal Realty holds liability insurance
Will any public parks be used?
Yes
Baxter Park
Has the event occurred in the last two years?
Yes
This event occurs annually - the 2020 event was cancelled
due to COVID-19, but was last held in September 2019
Approved By:
CS Mayor, Approved
Scott Whalen, Approved with Conditions
Albert Bargoot, Approved
CS Traffic and Parking, Approved
Christine Morin, Approved
Dennis Sullivan, Approved with Conditions
You will need to contact CAPT Sullivan in fire prevention to pull the appropriate permits.
There will need to be fire department details, the number will be based on the IAP written by the Chief of the
Department or his designee.
Jill Lathan, Approved
John J. Long, Approved