PE What the Fluff 9-22 — File 212344

PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION City of Somerville, Commonwealth of Massachusetts Application #: PEL21-000107 File #: 21-011074   Application for: Public Event Organization name: Union Square Main Streets   Event name: What the Fluff? Sweet 16: Onward and Fluffward! Description: Sweet 16: Onward and Fluffward is a five day celebration honoring the rich history of Union Square innovation and Somerville spirit. This year's Fluff Fest is a multi-day affair that invites all to support local business for fluff specials, games, music, and more!   Location: Will be hosted throughout Union Square. Public art installations will enliven Union Sq. Plaza, medians and parklets. Date(s): September 22-26, 2021   Rain date(s): n/a Setup starts at (time): 8am   Event starts at (time): 9am  Cleanup after the event ends at (time): 11pm   Event ends at (time): 10pm Entertainment: Fluff specials y local restaurants, games, music, and public art installations. The goal is to position public art in places that do not impede with streets, pedestrians travel or close sidewalks. Temporary Structures: Art pieces will be placed around the square near benches or common areas. Nothing will be blocking pedestrian way or cars from moving around. Art installations will remain accessible 24 hours a day. Participating businesses will schedule programming at times compatible with the operating hours and staffing levels. Attendees:     Max attendance at one time: 500   Total people attending: 800     Maximum attendees accommodated: 800   Total Somerville residents attending: 700   Attendee fees or suggested donations: Free   What is your budget for this event: 6,500   Social or cultural benefits:  What the Fluff? A Tribute to Innovation is a multi-day madcap festival honoring the invention of Marshmallow Fluff in Union Square. This festival celebrates Somerville's proud tradition of innovation with live music, fluffalicious feasts, games and zany happenings. Fluff enthusiasts from all over, of all ages, socioecomoni status and cultural background come together to velebrate community pride.   Financial benefits:  Fluff festival is known to be one of the busiest days in Union Square, bring customers from Greater Boston area and Somerville to patronize local business contributing to the local economy. Event Contact: Iaritza Menjivar Event Contact Phone: [phone removed] ext 2985 Event Information  Yes/No If yes, Describe Open to the public? Yes Newsletter, social media, posters, businesses will help with cross promotion. Press Release. Food served? No Caterer used? Alcohol served? No Grill/open-flame device used? No Streets blocked? No Sidewalks blocked? No Arrangements:     Police Detail: No Parking (for Attendees)? No Restrooms? No Liability Insurance? No

Will any public parks be used? No Has the event occurred in the last two years? Yes 09/21/2019 Approved By: CS Mayor, Approved Scott Whalen, Approved CS Traffic and Parking, Approved Christine Morin, Approved Dennis Sullivan, Approved Kevin Roche, Approved Kimberly M. Wells, Approved

Fluff Festival 2021 September 1st, 2021

Street activations & ground murals Locations We centralized the street activations into 3 central “hubs”, each with an activity or photo opportunity moment (trampolines, swings, and archway). These locations will receive full treatment of paint, flags, and a build project. We’ll add vibrancy to the surrounding areas with simple, graphic, and bright painted sidewalks. Ground murals Street activation

Pennant flags Heat cured ink on white felt Suction cup holders for businesses to display flags

Ground murals Washable tempera paint Strips Pennant flags Fluff

Street activation 1 | Trampolines Pedestrian island in front of Play Union CultureHouse trampolines with painted MDF Fluff border Tempera paint on bricks

Street activation 2 | Swings Median in front of Himalayan Kitchen Painted MDF and vinyl decal signage Painted porch swing

Street activation 3 | Archway Pedestrian island where Bow St. and Somerville Ace intersect Fluff shaped cutouts can list info such as: ● Sponsors ● Fluff Festival contact info ● Participating businesses ● Event descriptions 2”x2” wood frame construction, with painted MDF and vinyl decal signage

Thank you! culturehouse.cc [email removed] @culturehousecc