Matters ▸ Attachment
PE Riverfest 9-14 — File 24-1132
PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION
City of Somerville, Commonwealth of Massachusetts
Application #: PEL24-000196
File #: 24-017748
Public Event
Application for:
Federal Realty / Assembly Row
Organization name:
Riverfest
Event name:
Join us for Riverfest, our annual block party
Description:
that takes place each September! The event includes live,
local music, free family-friendly activities, and concludes
with fireworks over the Mystic River.
Riverfest takes place throughout Assembly Row
Location:
every year. Majority of events/activities take place on The
Lawn area/Club Volo (owned/operated by Federal Realty),
Federal Realty owned Streets (Assembly Row) and Baxter
Park (DCR permit has already been filed).
Saturday, September 14
Date(s):
Sunday, September 15
Rain date(s):
Setup times are tiered based upon
Setup starts at (time):
activation. Begins at 9am
11am
Event starts at (time):
9:30pm
Cleanup after the event ends at (time):
8:45pm
Event ends at (time):
Live Music to take place on two stages:
Entertainment:
The Lawn/Downeast Popup - 1pm - 6pm
Baxter Park Stage - 3pm - 8:30pm
We will use a handful of 10x10
Temporary Structures:
tents for the bands, tenants to set up their own 10x10 tents
as needed
Attendees:
Max attendance at one time: Estimated 5,000 at once
Total people attending: 10k throughout the day
Maximum attendees accommodated: N/A
Total Somerville residents attending: Roughly 1/4 of
attendees
N/A - Free and
Attendee fees or suggested donations:
open to the public
$35,000
What is your budget for this event:
Social or cultural benefits:
This event is free + open to the public. Event includes free,
live, local music, kids/family friendly activity and
entertainment, free giveaways, raffles, etc. and a fireworks
show over The Mystic River.
Financial benefits:
By holding a free event for people, we hope that while
visitors are here they will shop/dine at Assembly Row
businesses.
Haley Suarez
Event Contact:
[phone removed]
Event Contact Phone:
Event Information
Yes/No
If yes, Describe
Open to the public?
Yes
Promoted across all Assembly Row communications
channels (website, social media, email, PR, on-site
signage and more)
Food served?
No
Caterer used?
Alcohol served?
No
Grill/open-flame device used?
No
Streets blocked?
Yes
Same as every year - see site map:
Artisan Way between Great River Road and Assembly Row
Great River Road between Assembly Row and Artisan Way
Sidewalks blocked?
No
Describe any accessibility features available to
attendees/participants
ADA Accessible
Arrangements:
Police Detail:
Yes
Same as every year - state, local, etc. notified via email
with site plan, etc.
Requesting Police cruiser to be used to block off Artisan
Way - we will have heavy machinery parked on the other
side of the street (Great River Road side)
Parking (for Attendees)?
Yes
Assembly Row offers 3 hours of free parking in all of our
garages as well as the surface level marketplace lot
Restrooms?
Yes
Public restrooms located on Block 4
Liability Insurance?
Yes
Federal Realty to provide - submitted as part of DCR
application
Will any public parks be used?
Yes
Baxter Park (DCR permit submitted)
Has the event occurred in the last two years?
Yes
September 10, 2022
2023 event was cancelled due to hurricane
Approved By:
CS Mayor, Approved
Kevin Roche, Approved with Conditions
APPROVAL CONDITION KTR 240812: Vendors on Assembly Row must maintain a 36-inch wide accessible path on the sidewalks at all times.
CS Traffic and Parking, Approved
Jill Lathan, Approved
Susan Yerkes, Approved
Charles Breen, Approved with Conditions
Block streets with barriers that are able to be easily moved to allow entry by emergency vehicles. Keep the travel lanes of any blocked streets passable in
the event that emergency vehicles need to pass through.
Timothy Mitsakis, Approved with Conditions
Police details required
Kimberly M. Wells, Approved