PE Fluff Fest 9-21 — File 24-1139

PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION City of Somerville, Commonwealth of Massachusetts Application #: PEL24-000114 File #: 24-010566 Public Event Application for: Somerville Arts Council and Union Organization name: Square Main Streets Fluff Festival: Somerville Over the Rainbow: Event name: No Place Like Fluff Somerville Over the Rainbow: No Place Like Description: Fluff is a sticky sweet afternoon celebration honoring the rich history of Union Square innovation and Somerville spirit. This year’s Fluff Fest invites Fluff enthusiasts to: a. Patronize local businesses for fluff specials, games, music and more b. Enjoy craft and food vendors set up in 10x10’ tents along the festival area c. Listen to live music with varying musical performance acts d. Play Fluff games (musical chairs, jousting, fluff hair do’s, etc) at the Shenanigans Stage, which will also include performers and music e. Play free Fluff games that harken back to the old days of Midway Games (fluff bowling, fluff ring toss, etc) This street festival will take place on the street Location: on Somerville Ave from the intersection of Washington St to School St. Additionally, there will also be public art installations on the medians, parklets, plazas and sidewalks throughout Union Square. Saturday, September 21, 2024 Date(s): Sunday, September 22, 2024 Rain date(s): 11am Setup starts at (time): 2pm Event starts at (time): 8pm Cleanup after the event ends at (time): 6pm Event ends at (time): Games, music, craft and food vendors! Entertainment: 10x10 tents, tables and chairs, 2 Temporary Structures: stages of music, games, art installations at different medians. Attendees: Max attendance at one time: 7,000 Total people attending: 10,000 Maximum attendees accommodated: 10,000 Total Somerville residents attending: 6,000 free Attendee fees or suggested donations: 46,875 What is your budget for this event: Social or cultural benefits: What the Fluff? A Tribute to Innovation is a madcap festival honoring the invention of Marshmallow Fluff in Union Square. This festival celebrates Somerville’s proud tradition of innovation with live music, fluffalicious feasts, games, zany happenings, and much more. Fluff enthusiasts from all over flock to Union Square to delight in a sticky soiree that encourages festival-goers of all ages, socioeconomic status, and cultural backgrounds to come together to celebrate their community pride while experiencing and learning about Somerville’s values of diversity through the unique cultural expressions of local businesses’ offerings, many of which are independently- and minority-owned. Financial benefits: a. Fluff Festival entices tens of thousands of customers from Greater Boston and beyond to visit Union Square and Somerville. The festival introduces these customers to the area, and gives them the opportunity to patronize local businesses, contributing to the local economy. Many of these customers are excited to discover the area has an attractive business district with culturally-diverse and independently-owned businesses and investors dedicated to strengthening the neighborhood through innovation, and make return visits throughout the year. b. Visibility as a neighborhood, business district, and city who values innovation, cultural expression, history, and the unexpected. c. Positioning Union Square as an attractive destination for customers who value diverse, independently- and minority-

owned businesses as well as investors interested in innovation. Iaritza Menjivar Event Contact: [phone removed] x2985 Event Contact Phone: Event Information Yes/No If yes, Describe Open to the public? Yes Social Media, Press Release, Posters, Newsletters. Food served? Yes Machu Pichuu, Gracie's ice cream, other food vendors. All will be disclosed in Coordinator Checklist. Caterer used? No Alcohol served? No Grill/open-flame device used? No Streets blocked? Yes Somerville Ave from School St to Warren Ave. Sidewalks blocked? No Describe any accessibility features available to attendees/participants Entrances to the festival will be open and accessible on the street, near crosswalks. Free bike valet will be available at both entrances of the festival and additional Handicap Parking spaces will be added on a temporary basis with the guidance of the Parking Department to better serve those with mobility challenges. Vendors and activities will be placed so that attendees can easily maneuver the festival, leaving room for ADA accessible walkways. Sidewalks and ramps at crosswalks in the festival area will remain clear and open. Exposed power cords in walkable areas will be limited and will have cord covers. Port-a-potties, including an ADA accessible option, will be offered. Arrangements: Police Detail: Yes we'll disclose in IAP Parking (for Attendees)? No Restrooms? Yes we will work with city to place portapotties along the event route. Liability Insurance? No Will any public parks be used? No Has the event occurred in the last two years? Yes 9/23/2023, 9/17/2022 Approved By: CS Mayor, Approved Kevin Roche, Approved with Conditions Layout is approved under the condition that a final detour plan complete with signage and first response routes is reviewed and approved by Engineering, SPD, and SFD at a date no later than two weeks prior to the event. CS Traffic and Parking, Approved Eric Weisman, Approved Charles Breen, Approved with Conditions Will require approval of event layout showing an emergency travel lane through the event if necessary. Will require fire details. Timothy Mitsakis, Approved Kimberly M. Wells, Approved