PE Holiday Stroll 12-7 — File 24-1502

PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION City of Somerville, Commonwealth of Massachusetts Application #: PEL24-000241 File #: 22-021125 Public Event Application for: Union Square Main Streets Organization name: 10th Annual Union Square Holiday Stroll Event name: Join in The Holiday Stroll, a celebration of Description: Union Square sparkle, discovery, and holiday delight on Saturday, December 7 from 12-6pm. Revel in this Union Square neighborhood tradition & conquer the Stroll the Square Challenge when enjoying unique eats and rad retail! Explore the Square to see participating businesses light up the night with the splendid Storefront Decoration Contest and take elfie selfies with incredible inflatables on the Festivus Trail. Dozens of locally-owned businesses await with all you need to stuff your stockings, deck your halls with local art, make your tastebuds celebrate, and MORE! Bundle up and come on down to unwrap Union Square in all its wintry wonderment! Union Square Plaza and cobblestone area in Location: front of the old fire house at 90 Union Square Saturday, December 7, 2024 Date(s): Sunday, December 8, 2024 Rain date(s): 10am Setup starts at (time): 12pm Event starts at (time): 7pm Cleanup after the event ends at (time): 6pm Event ends at (time): Businesses will be hosting their own Entertainment: programming. Union Square Main Streets will coordinate activation in the Plaza that will include carolers, inflatables, and free games. Inflatables (number to be Temporary Structures: determined) will be set up on the Union Square Plaza so residents and shoppers can take pictures with them. A 10' x 10' pop up tent will be used for distributing information and as a volunteer check-in. Attendees: Max attendance at one time: 1,000 Total people attending: 3,000 Maximum attendees accommodated: 3,000 Total Somerville residents attending: 2,500 None, event is Attendee fees or suggested donations: free $8,000 What is your budget for this event: Social or cultural benefits: This license would be for Union Square Main Streets to activate the Union Square Plaza and cobblestone area in front of the old fire house at 90 Union Square for the 10th Annual Union Square Holiday Stroll, a celebration of Union Square discovery and holiday delight. Residents are invited to stroll the Square and patronize local businesses while taking elfie selfies in front of festive inflatables. Financial benefits: The Union Square Holiday Stroll increases foot traffic and sales for local businesses by encouraging shoppers from all over Greater Boston to spend an afternoon purchasing rad retail and enjoying unique eats. Lizzie McCarty Event Contact: Event Contact Phone: Event Information Yes/No If yes, Describe

Open to the public? Yes Social media, newsletter, posters, takeout flyers Food served? No Caterer used? Alcohol served? No Grill/open-flame device used? No Streets blocked? No Sidewalks blocked? No Describe any accessibility features available to attendees/participants Inflatables and games will be placed so that visitors can easily maneuver the activation, leaving room for walkways. Sidewalks will remain clear and open and fully ADA compliant. HP spots are available in the municipal parking lot in front of The Independent. Arrangements: Police Detail: No Parking (for Attendees)? Yes Metered spaces surrounding the Plaza area and residential side streets, the municipal parking lot in front of The Independent. Restrooms? No Liability Insurance? No Will any public parks be used? No Has the event occurred in the last two years? Yes 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015 Approved By: CS Mayor, Approved Kevin Roche, Approved CS Traffic and Parking, Approved Eric Weisman, Approved Charles Breen, Approved Timothy Mitsakis, Approved Kimberly M. Wells, Approved