Matters ▸ Attachment
Christine M. Lindgren CV — File 25-1791
Christine M. Lindgren
141 Powder House Blvd.
Somerville, MA 02144
Tel: [phone removed]
Twitter: @chrismlindgren
[email removed]
https://www.linkedin.com/in/chrismlindgren/
Profile Summary:
I am a creative career life sciences marketer who supported the development and production of innovative
medicines for various life sciences and clinical research companies. Throughout my life and my career, I have
been passionate about helping to advance science, healthcare and technology innovation that improves the
quality of life. I decided to leave full time work in September 2023, and am now exploring fulfilling, enjoyable
opportunities that will benefit my local area and society in general.
Professional Experience:
FUJIFILM Diosynth Biotechnologies
Senior Global Marketing Strategist, Cell and Gene Therapy
Nov. 2021 – Sept. 2023
In my role I defined, developed and delivered synergistic, integrated global marketing strategies, plans,
budgets and projects for the advanced therapies business units in conjunction with my teammates and
business leaders and executives at FDB. I tracked and coordinated all marketing team metrics and produced
executive management monthly reports. FUJIFILM Diosynth Biotechnologies is a Contract Development and
Manufacturing Organization (CDMO) that produces biologics, vaccines and cell and gene therapy medicines
for the biopharma industry to benefit patients globally.
QMENTA Inc. – start-up focused on Neurology AI Cloud Software Solutions that Facilitate Neuro
Research, Clinical Trials and CNS Care Delivery
Marketing Manager
Feb. 2021 – October 2021
Reporting to the CCO, responsibilities included: Development and execution of marketing and thought
leadership strategy, promotion of strategic alliances and collaborations, development and management of
marketing budgets, definition and deployment of marketing campaigns, development and execution of all
content marketing including media engagement, design and copywriting, multi-channel content creation, sales
tools, planning and executing company and industry events. Development of paid and organic channel
strategy, analysis of customer interactions, oversight and approval of marketing material, building more
effective partnerships with key agencies, vendors, partners.
MassBio – Leading Life Sciences and Healthcare Industry Trade Association
Director of Programming: Thought Leadership, Content Creation, Events
Mar. 2018 – Sept. 2020
MassBio is a nonprofit industry trade association with a focus to advance Massachusetts' leadership in
biotech, pharma, medtech, digital health / Tx to grow the industry, add value to the healthcare system and
improve patient lives through policy support, entrepreneur mentoring, professional programming and strategic
initiatives. Members include thousands of life sciences companies, academic and research institutions,
disease foundations, advisors, investors and service providers (CROS, CMOs, etc.).
Sole responsibility for strategic oversight, development and management of MassBio’s forum professional
programming from strategy to execution. Actively engaged the broad member community with topic areas
spanning pre-clinical through commercialization, Academic Industry Relations, Patient Engagement &
Advocacy, HR, Legal, Environmental Health & Safety (EHS) and more to facilitate industry innovation and
change. Wrote marketing communications copy, reports and directed targeted audience strategies to reach
the most relevant member segments and attain their input and feedback via surveys.
Doubled metrics on #forums #registrants #attendees, surpassing on aggregate other MassBio event
engagement. Implemented first ever NPS / satisfaction and input surveys with average 4.8 out of 1.0-5.0 scale
scores, managed 14 working groups with 65+ co-chairs (Director – CEO level) from MassBio member
companies, ran 45 forum events annually, engaged 600+ executive level KOL speakers, developed 1- and 3-
year marketing strategy and executed Covid-19 virtual events pivot to Zoom. Advised many members seeking
marketing, thought leadership and strategic guidance for higher visibility in the community.
Unfortunately, in September 2020 like most nonprofits MassBio had to lay off staff due to economic
consequences of the COVID-19 pandemic and I was downsized among others. I made incredible connections
that I value and nurture and continue to support it and its partner life sciences organizations.
EvaluatePharma – Global Pharma, Biotech and Medtech Market Intelligence Data Services (SaaS)
Vice President Marketing
Dec. 2012 – Dec. 2017
Reporting to the CEO Americas, primary responsibilities included leading global marketing communications,
PR and Thought Leadership strategy and its execution with a key focus on supporting US growth for
Evaluate’s online subscription-based pharmaceutical intelligence services, professional consulting services
and online pharma/medtech journalism platform. Over 20+% YOY growth during tenure, with 60% of sales
from US customers. Key responsibilities included:
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Brand strategy, brand story development, messaging frameworks, content creation, brand guidelines
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Customer segmentation, customer journey development and mission and objectives development
•
Brand relaunch, updated brand positioning with multi-media content, website in support of brand strategy
•
Digital/social media strategy and content development; omnichannel marketing calendar management
•
Thought leadership strategy and implementation including industry leading content creation
•
Implementation of data-driven, highly targeted engagement, conversion and retention programs
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Public relations and media relationship management including collaborative content planning & execution
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Creation of Sales presentation content and tools, sales training for product launches, client renewals support
•
Key player in research, competitive intelligence, product and services strategy and market launch
•
Event strategy, planning and management and post event ROI assessment
•
Strategic partnership business development and contracts with KOLs and leading industry organizations
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Employee communications and brand advocacy program development, thought leader nurture program
•
Weekly and monthly management reporting, analysis and decision-making
•
Staffing planning, job description development, mentoring and management of team
EvaluatePharma – Global Pharma, Biotech and Medtech Marketing Intelligence Data Services (SaaS)
Marketing Director, Brand Strategy
Sept. 2011 – Nov. 2012
Reporting to the CEO Americas, primary responsibilities included leading global marketing communications,
PR and Thought Leadership strategy and its execution with a key focus on supporting US growth for
Evaluate’s online subscription-based (SaaS) pharmaceutical intelligence services, professional consulting
services and online pharma/medtech journalism platform. Served as Marketing lead on cross-functional team
responsible for software product pipeline prioritization, launch & promotion calendar and plans, sale and
marketing readiness, product launch campaigns. Over 20+% YOY growth during tenure, with 60% of sales
from US customers.
PAREXEL International – Global Clinical Research Organization
Director, Global Marketing PAREXEL Consulting
Jun. 2005 – Sept. 2011
Reporting to the Corporate Vice President Worldwide Marketing, and highly integrated with business line
executives, responsible for all PAREXEL Drug Development and Commercialization Consulting marketing,
thought leadership and public relations: strategy, planning, content creation, execution, and budget.
▪
Led and established brand renewal for newly integrated consultancy in 2004; consultancy saw
unprecedented growth during that time
▪
Developed internal and external marketing communications, sales tools and thought leadership content;
established industry leadership position in drug development, GMP and pricing and reimbursement
consulting through expert white papers, articles and presentations
▪
Created the digital and social media strategy, governance policy and implementation; developed and
executed internal brand communications and employee knowledge tools
▪
Ensured sales and marketing readiness for new PAREXEL service offerings including positioning and
value propositions, proposal content development, case studies, consultant professional profiles
▪
Collaborated extensively with business development and customer strategy to enhance customer
experience, drive customer loyalty, optimize lead generation and shorten sales cycle
▪
Managed PR and media relations including article placement, interviews, public announcements
PAREXEL International – Global Clinical Research Organization
Corporate Marketing Manager
Oct. 2003 – May 2005
Management of cross divisional and corporate marketing activities for PAREXEL International including
annual marketing calendar planning and budgeting, internal and external marketing communications and
campaigns, corporate level industry and client events, MarCom sub-team management.
Genuity, Inc.– $2B Leading-edge Internet access, web hosting, VoIP, security services; IPO spin-off in 2002
from Verizon.
Senior Marketing Communications Manager
Jan. 2001 – Jan. 2003
▪
Marketing Product Development and Launch corporate board member driving product launches
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Managed marketing communications team with budget, plans, and metrics reporting responsibilities
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Led renewal of unified and agreed upon Genuity value proposition and brand messaging
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Developed comprehensive, metrics-based customer reference program within one quarter
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Created value-based sales tools and collateral including case studies, presentations
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Created internal communications regarding company positioning and value propositions
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Produced thought leadership web casts utilizing media vendors; created promotional advertorials
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Integrated multi-channel e-marketing plans with product managers to optimize demand generation processes
and reporting
Sr. Project Manager, Sales Operations
Dec. 1999 – Dec. 2000
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Managed forecasting processes and Senior Sales management business reviews and sales reports
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Managed e-CRM data integrity, territory/lead management and reporting team
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Sales Ops lead for CRM customization/development, and rollout activities including sales training
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Served as Sales Product Development and Launch corporate board member
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Marketing project lead on cross-functional team defining market segmentation
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Managed external vendor relations and project budgets
Ceridian Corporation (formerly Work Family Directions) – Innovative leader in the work-life industry
providing child care, elder care, adoption, education and EAP counseling direct to employees of Fortune level
companies, as well as providing corporate level work-life consulting services.
Marketing Project Manager & IT Business Consultant
Sept. 1993 – Dec.1999
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Supported account management, marketing, and service delivery operations/promotional call center
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Managed e-CRM data integrity; core project team member for e-CRM application improvements
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Core project team member for quality survey and product development activities
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Planned response for new service rollouts and consumer promotional events and performed employee
training on call center response processes
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Special assignment in San Francisco office as Account Manager of key California region accounts:
Genentech, Bank of America, Hewlett-Packard, Charles Schwab, Siemens, SBC, Visa
Bio-Rad Digilab Division, Cambridge, MA – Provider of scientific equipment for research and development.
Sales Management Specialist
Jun. 1990 – Feb. 1993
▪
Supported proposal development, quote and order management for field sales staff
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Developed sales lead management processes, and pipeline reports for sales and marketing executives
EDUCATION:
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Columbia Business School, Executive Education Program, Digital Marketing, Customer Engagement,
Social Media, Planning & Analytics: October 12, 2020 – January 7, 2020
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B.S. Zoology, B.A. Art, University of Rhode Island, Kingston, 1982
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M.F.A. University of Massachusetts, Amherst, 1985
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Served as faculty at U Mass Amherst teaching undergraduate fine arts classes for two years
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Miller Heiman Sales Training; Value Selling and Pragmatic Marketing Certifications
COMMUNITY LEADERSHIP AND PHILANTHROPY:
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Licensing Commissioner, City of Somerville, MA, population 80k+, greater Boston area, July 2020 –
September 2021
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Trustee Club Member, Circle of Care, South County Hospital, South Kingstown, R.I. December 2016 –
December 2022; and also support many healthcare related causes in Massachusetts through charitable
giving or supporting volunteers / fund-raisers.
▪
Philanthropy and Social Responsibility Department Representative at PAREXEL and
EvaluatePharma USA, Inc.