PE SAC What the Fluff 9-23 — File 23-1163

PUBLIC EVENT/SPECIAL ALCOHOL LICENSE APPLICATION City of Somerville, Commonwealth of Massachusetts Application #: PEL23-000118 File #: 23-012141   Application for: Public Event Organization name: Somerville Arts Council and Union Square Main Streets   Event name: What the Fluff? Fluff Union: The Sweetest Square in Somerville Description: Fluff Union: The Sweetest Square in Somerville is a sticky sweet afternoon celebration honoring the rich history of Union Square innovation and Somerville spirit. This year at the Shenanigans stage, which will also include performers and music Play free Fluff games that harken back to the old days of midway games (fluff bowling, fluff ring toss, etc) And more!   Location: Somerville Ave from School St to Warren Ave. Date(s): Saturday, September 23, 2023   Rain date(s): Sunday, September 24, 2023 Setup starts at (time): 12pm   Event starts at (time): 3pm  Cleanup after the event ends at (time): 9pm   Event ends at (time): 7pm Entertainment: live music, fluff games, interactive art activities, community tabling, business participation Temporary Structures: 10x10 tents, 2 music stages, tables, chairs, small art installations Attendees:     Max attendance at one time: 7,000   Total people attending: 10,000     Maximum attendees accommodated: 10,000   Total Somerville residents attending: 6,000   Attendee fees or suggested donations: free   What is your budget for this event: 23,000   Social or cultural benefits:  What the Fluff? A Tribute to Innovation is a madcap festival honoring the invention of Marshmallow Fluff in Union Square. This festival celebrates Somerville the principle of creating spaces and events for the city's residents to interact with each other in a positive shared experience.   Financial benefits:  Fluff Festival entices tens of thousands of customers from Greater Boston and beyond to visit Union Square and Somerville. The festival introduces these customers to the area, and gives them the opportunity to patronize local businesses, contributing to the local economy. Many of these customers are excited to discover the area has an attractive business district with culturally- diverse and independently-owned businesses and investors dedicated to strengthening the neighborhood through innovation, and make return visits throughout the year. Visibility as a neighborhood, business district, and city who values innovation, cultural expression, history, and the unexpected. Positioning Union Square as an attractive destination for customers who value diverse, independently- and minority-owned businesses as well as investors interested in innovation. Event Contact: Iaritza Menjivar Event Contact Phone: [phone removed] x2985     Event Information  Yes/No If yes, Describe Open to the public? Yes Social Media, Press Release, Posters, Newsletters Food served? Yes Machu Pichuu, Gracie's ice cream, other food vendors. All will be disclosed in Coordinator Checklist. Caterer used? No Alcohol served? No

Grill/open-flame device used? No Streets blocked? Yes Somerville Ave from School St to Warren Ave. Sidewalks blocked? No Describe any accessibility features available to attendees/participants there will be accessible parking spots, sidewalks and crosswalks will remain clear. There will be bike check-ins for those traveling via bikes. There will be maps of the festival handed out Arrangements:     Police Detail: Yes we'll disclose in IAP Parking (for Attendees)? No Restrooms? Yes portajohns Liability Insurance? No Will any public parks be used? No Has the event occurred in the last two years? Yes 9/21/2019 , 09/17/2022 Approval Conditions: Approved By: CS Mayor, Approved Albert Bargoot, Approved Maureen Lee, Approved Kevin Roche, Approved with Conditions APPROVAL CONDITION KTR 230706: Layout is approved under the condition that a final detour plan complete with signage and first response routes is reviewed and approved by Engineering, SPD, and SFD at a date no later than two weeks prior to the event. Charles Breen, Approved with Conditions Layout attached is inadequate - Fire approval is conditional on approving a layout showing all tent, stage & vendor locations. A clear emergency travel path will be required to be maintained through the event area. Fire details will be required. CS Traffic and Parking, Approved Timothy Mitsakis, Approved Eric Weisman, Approved Kimberly M. Wells, Approved